The Health and Safety Authority: The Lucky One

I’m the lucky one.

My farm accident didn’t kill me, unlike the 22 people who died on Irish farms last year.

Life goes on for me and my family, but you might not be so lucky.

Stop taking risks. Farm safely.

Advertising Agency: McCann Erickson, Dublin, Ireland

Creative Director: Shay Madden

Art Director: Ray Swan

Copywriter: Emma Sharkey

Photographer: Kevin Griffin